The Music Event Industry & Environmental Management
The music event industry is an amazingly diverse and powerful cultural and economic force within our society. Comprising of artists, managers, promoters, event organisers, production companies and a host of support service providers, this industry is responsible for entertaining millions of people across Australia.
However like any sector this industry does impact on the environment through the consumption of energy, use of non-renewable resources and the generation of waste.
While in recent years there has been a positive shift towards ‘greening’ events, whether through carbon neutralisation programs, recycling systems, fuel switching, promotion of public transport, etc, many of these programs have been developed in an ad hoc way and have not truly been integrated into key management processes.
The Global Protection Agency (GPA) is a leading environmental consultancy firm specifically focussing on the development of innovative and cutting edge environmental solutions for the music event industry. Implementing cost effective environmental programs at events, large or small, can result in a range of real environmental and business benefits in the form of:
- Energy cost savings;
- Resource cost savings;
- Promoting a positive public image;
- Meeting artist expectations/requirements;
- Meeting audience expectations/preferences;
- Improving stakeholder relationships (e.g. venue operators, local authorities, communities and non-government organisations); and
- Increased sales through market differentiation.